2024 Fitness Trends for Women

Embracing Empowerment and Holistic Wellbeing

2024 will be an exciting year for women's fitness, with a focus on individuality,  empowerment and holistic well-being. Here are some key trends to watch out for: 

1. Strength Training Takes Center Stage:

• Move over cardio, strength training is taking the lead! Women are ditching the skinny myth and embracing the power of building muscle.

• Expect to see a rise in functional training, HIIT workouts with bodyweight exercises, and barbell complexes.

• Benefits: Increased strength and metabolism, improved bone density, and a confidence boost!

2. Mind-Body Connection:

• Fitness is no longer just about physical exercise. It's about connecting with your mind and spirit too. 

• Yoga, Pilates, and meditation are gaining even more traction, offering stress relief, improved flexibility, and inner peace.

• Benefits: Look for studios offering holistic programs that combine physical movement with mindfulness practices. 

3. Outdoor Adventures:

• Nature is calling! Women are stepping outside and embracing the beauty of outdoor workouts.

• Hiking, rock climbing, trail running, and even open-air yoga are becoming increasingly popular.

• Benefits: Fresh air, vitamin D boost, and a chance to connect with nature's calming effect.

4. Community and Support:

• Fitness is more fun together! Women are building supportive communities where they can motivate and inspire each other.

• Expect to see a rise in group fitness classes, online workout challenges, and social media communities focused on female empowerment through fitness.

• Benefits: Accountability, shared experiences, and a sense of belonging.

5. Technology Integration:

• Fitness trackers, wearable devices, and personalized apps are becoming even more sophisticated,offering real-time feedback and customized workout plans.

• Virtual reality workouts are also on the rise, providing immersive and engaging experiences.

• Benefits: Personalized training, data-driven insights, and gamification to keep you motivated.

Remember, the most important aspect of fitness is finding what you enjoy and what makes you feel good.  

Check out our  activewear collection for all workouts.

Consult with your doctor before starting any new workout regimen. 

Don't be afraid to experiment, try new things, and create a fitness routine that makes you feel your very best and fits your unique lifestyle and fitness goals. 

We hope this gives you some inspiration for your 2024 fitness journey! Connect with us.